“MOVE” is a commission from Jones Apparel Group. The assignment was to produce a digital lookbook for RACHEL Rachel Roy Spring/Summer 2011, using dancers to fuse movement into the collection. Work included consulting on genres of dance, casting dancers, casting choreographer and production logistics. The video was featured point of sale at Macy’s stores nationwide, in New York City’s Taxi TV and on the designer’s website. It was awarded Best Picture and Best Music at the La Jolla Fashion Film Festival and was an official selection at Dance Camera West.